I acted as digital content lead on Four Loko for a year, during which time my team and I produced 35 videos and 200 posts for a total of 20 million views.
Our strategy was to keep the content as notorious as the beverage itself. We pitched and produced brand new campaigns and series each and every week. Occasionally this meant storming Riff Raff’s green room, getting shot with paintballs, or working a glory hole at a Gucci Mane show.
Party Fouls Series: Dry County
Riff Raff Neon Black Tour
Standards & Practicies Series: No Spring Break Stories