FX Networks reached out to Giant Spoon for a big IRL experience to launch DAVE Season 2, but with the pandemic still going strong, a Westworld-esque event was out of the question.
Our solution? DAVE DROPS—a stunty sweepstakes that delivered the Season 2 experience right to fans’ doorsteps. Backpacks full of DAVE prizes were dropped off to winners via DAVE Drone, DAVEbot, and my favorite, Anteater Mobile.
There were a ton of moving pieces on DAVE DROPS. Influencer posts, Hulu pre-roll, motion assets for social, the sweeps landing page... not to mention actually building the delivery methods and driving them around the country for a three-city shoot.
I worked as creative lead and anteater operator on the project with my partner Emil and the entire Giant Spoon experiential team.